K18

Until now, haircare products have fallen into two categories: conditioning treatments that coat hair, bringing superficial hydration and sheen, or repair treatments that work to patch damage like internal glue, offering temporary results. So instead of building our brand on buzzwords and beliefs of the past, we took the radical path of biotech to develop K18 Hair.

In collaboration with Plastic Bank, we are stopping ocean plastic by contributing to their efforts to build recycling ecosystems. K18 products are Certified Plastic Neutral by Plastic Bank.